Update the WGU Student mobile app to increase student momentum (a measure of attainment for student progress), create a seamless experience across screens and add a dark mode experience.
Outcomes
• Student engagement of the app increased from 56% to 78% of active WGU students over a year.
• Rage taps on the homepage reduced by 2/3 and added notifications with elevated CTAs for students.
• The Quiz Me feature resulted in a 8% increase in momentum for students (largest increase for a single feature) and a 3-min increase of engagement time on app.
Lead UX Designer executed Interaction Design.
Updated Home page
Updates homepage to focus on the current enrolled course, reduce rage taps by 2/3 from adding a collapsable and clickable progress areas for students to view overall progress and term by term progress.
Notifications pop-up
To keep students on track, urgent tasks and alerts are highlighted right on the home screen. Highlighting important student tasks led to a 22% increase in students clicking and completing tasks.
Quiz Me
Through the analysis of screen recordings, it was observed that students were relying on PDFs of completed pre-assessments as study guides. However, these PDFs were not optimized for mobile devices, limiting usability and engagement. In response, the Quiz Me feature was developed—an interactive in-app quiz tool that leveraged data from pre-assessment reports.
This feature allowed students to personalize their study sessions by selecting specific competencies or adjusting the amount of time they wished to spend studying. The introduction of Quiz Me resulted in an 8% increase in final assessment pass rates and a 3-minute increase in average time spent in the app.
.
