Challenge
Hobart, a food equipment manufacturer, wanted to drive traffic to their booth at the Pizza Expo and feature the equipment that would be featured at the expo.
Hobart, a food equipment manufacturer, wanted to drive traffic to their booth at the Pizza Expo and feature the equipment that would be featured at the expo.
Role
Designer of the Visual Design and Prototypes. Worked within a team of Designers, Developers, Strategists, and Business Analysts.
Designer of the Visual Design and Prototypes. Worked within a team of Designers, Developers, Strategists, and Business Analysts.
Direct Mail Outside and Inside
A direct mail was sent out to the expo attendees, to look like a pizza box. Inside the box featured an insert of the pizza process and a CTA to enter a drawing at the Hobart pizza booth.
Direct Mail Pizza Inserts
One side of the insert shows a step in the pizza-making process, and the back shows the piece of Hobart equipment needed for that step. I designed the layout and took photographs for the front and back of each insert, worked with the printer to select paper, and spot check printing process for color and image accuracy.
