Challenge
Vulcan is a B2B manufacturer of cooking equipment and other kitchen products. Vulcan needed updated sales materials to help showcase products. Used the redesign opportunity to move from paper brochures to a sales app with product demos, videos, and lead capture.
Vulcan is a B2B manufacturer of cooking equipment and other kitchen products. Vulcan needed updated sales materials to help showcase products. Used the redesign opportunity to move from paper brochures to a sales app with product demos, videos, and lead capture.
Role
Designed the Visual Design and Prototypes. Worked within a team of Designers, Developers, Strategists, and Business Analysts.
Designed the Visual Design and Prototypes. Worked within a team of Designers, Developers, Strategists, and Business Analysts.
Vulcan Sales App
A tool to help sales representations better showcase a full range of Vulcan equipment. Allowing the sales reps to replace bulky brochures with an iPad and better capture sales leads.
Interactive Hotspots
Sales can review features and angles of equipment that are specific to each client. Hotspots can showcase both the interior and exterior of equipment through the opening of doors and the turning of knobs.
Sales can review features and angles of equipment that are specific to each client. Hotspots can showcase both the interior and exterior of equipment through the opening of doors and the turning of knobs.
Photo Galleries
Showcase the capibilities of equipment through descriptions, imagery, and videos.
Showcase the capibilities of equipment through descriptions, imagery, and videos.
Lead Capture
Sales representatives had the ability to email brochures at the end of the sales meeting about the products
they reviewed. The app could track who was emailed and which brochures were sent over, digitally tracking
each sales meeting.
